Alibaba Group Holding (BABA) plans to connect its main shopping, travel and payment services to its Qwen artificial intelligence app, marking its largest move yet to turn Qwen into a single consumer platform.

The company said it will begin linking Taobao, Alipay, Fliggy and Amap to Qwen starting Thursday. The new features are available for public testing in China.

Alibaba aims to let users shop, book trips and pay for services inside one app with help from AI. Qwen has about 100 million users.

The move reflects a broader push across the tech industry toward what is known as agentic AI. This refers to systems that do more than answer questions and instead complete tasks, such as placing orders or booking services, on a user’s behalf.

Companies that already run large “super apps” may have an advantage. These platforms bundle many daily services in one place, which makes it easier for AI to act across different functions.

Alibaba launched Qwen in November as its main consumer AI product. The company wants it to become a personal assistant by gradually adding services it already owns.

It has also introduced an invite-only task assistant. That tool can handle more complex actions, such as calling restaurants or building simple web applications.

On Thursday, executives demonstrated the new features. They showed how Qwen could order milk tea from nearby shops, suggest a robot vacuum for a home with a cat, and book flights and hotels for a family trip to Hainan.

Early tests showed mixed results. The app could recommend products like non-sugary tea and allow users to pay for food delivery directly. In other cases, such as buying a hiking sweater, it failed to generate product links.

Alibaba shares fell as much as 3.5% in Hong Kong after recent gains. The stock had risen nearly 20% over the previous four sessions.

Executives said the project highlights a shift in AI development. Wu Jia, an Alibaba vice president, said AI systems are moving from understanding requests to acting on them through real-world services.

Alibaba has invested heavily in AI infrastructure. Chief executive Eddie Wu has pledged more than $53 billion for AI and related systems.

Competition remains strong inside China. Domestic rivals include ByteDance’s Doubao, which leads by monthly users, according to industry data.

Despite concerns over costs and returns, Alibaba shares have more than doubled since the start of 2025, as investors watch how the Alibaba AI app evolves into a central hub for daily digital services.