Gemini rolls out Personal Intelligence feature to boost personalization

Google (GOOGL) on Wednesday launched a new artificial intelligence feature called Personal Intelligence, allowing users to test deeper personalization inside its Gemini app.

The company said the tool is available in beta for personal accounts and will expand to other products later this year. It connects information across Google apps such as email, photos, and video history to answer questions with more context.

Google said the feature is designed to understand how a user’s information relates across services without needing manual direction. That means Gemini can link details from different apps when responding to a prompt.

Josh Woodward, head of the Gemini app, said the system can now recognize context across personal data and provide insights based on that connection. He said this could include matching email conversations with related media or identifying patterns in photo libraries.

Personal Intelligence builds on recent upgrades to Gemini’s underlying AI model. Google said Gemini 3 can now reason across a user’s data. In simple terms, this means the system can look at different pieces of information together and draw conclusions, instead of responding to each item separately.

The move puts Google in more direct competition with Apple, which recently introduced Apple Intelligence. Apple’s system also links apps to help with writing, images, and understanding context across devices.

Apple said earlier this week it selected Google to help power parts of its AI features, including a major update to Siri expected later this year. Google is also competing with rivals such as OpenAI as the generative AI market grows more crowded.

Personal Intelligence will initially be available to Google AI Pro and AI Ultra subscribers in the United States. The company said it will later be added to its search product known as AI Mode. The feature will be turned off by default.

Woodward warned that the beta version may still make mistakes, especially around timing or sensitive personal changes. He encouraged users to provide feedback. He added that Google does not directly train its AI models on private Gmail or Photos content, positioning the update as a step forward in Google AI personalization while maintaining user privacy.