Coinbase expands beyond crypto with stocks and prediction markets

Coinbase (COIN) is rolling out its largest product expansion to date as it pushes to become a one-stop trading and financial app.

The digital asset exchange announced Wednesday that it is adding stock trading, more advanced derivatives tools, and prediction markets. The move is aimed at expanding beyond crypto and capturing broader retail investing activity.

The company said the new offerings are built and ready to launch after months of signaling its plans. The update is designed to keep users engaged across market cycles, even when crypto trading slows.

Chief executive Brian Armstrong said the goal is to make Coinbase a place where users can trade all major asset classes. That includes equities, futures and perpetual contracts, and outcome-based prediction markets.

Prediction markets will be offered through a partnership with Kalshi. The space has become increasingly competitive as companies such as DraftKings, FanDuel, Polymarket, and Robinhood expand event-based trading products in the U.S.

Armstrong said prediction markets attract users not only as a trading product, but as a way to gauge sentiment around economic data, elections, and other events. He previously highlighted how easily market participants can influence wagers tied to public statements.

Coinbase is also pairing the trading expansion with a tokenization roadmap. The company said it aims to eventually bring more traditional assets on-chain, including equities.

As part of that effort, Coinbase is launching Coinbase Tokenize, an institutional product stack designed to support real-world asset tokenization. Armstrong described stock trading as an initial step toward tokenized equities, which he said could broaden global access and enable new market structures.

Beyond retail trading, Coinbase is expanding services for businesses and developers. Coinbase Business is becoming available to eligible customers in the U.S. and Singapore, with expanded APIs across custody, payments, trading, and stablecoins.

The company is also introducing custom stablecoins for businesses and highlighting x402, a payments standard intended to simplify stablecoin payments tied to web requests.

Coinbase said the broader strategy is to position itself as a central platform as financial assets increasingly move on-chain.